When you install Cisco ASDM Launcher on a Windows 7 x64 computer you may run into a problem with the program shortcut. When you do the initial install you are prompted with the login box, but once you close that and try to use the shortcut you may have problems. Here is how to fix it.
Problem:
You double-click the Cisco ASDM Launcher icon on your desktop and you get a box that reads: “Windows is searching for JAVAW.EXE…”.
Solution:
Open the properties of the shortcut and in the “Target” box change “system32” to “syswow64”. Then click OK.
The shortcut should now launch the ASDM Launcher without any problems.
Source: Evolution Blog